For the site specific study, I went to the Spectrum. It was an interesting time to go since they had put up all of their holiday lights! Overall, in the two areas I focused on, the designer's ideas seemed to be cozy, warm and comfortable. Their were chairs to sit in and lights with warm colors. In this regard, the overall feel of the area was successful to me.
I came across one shop, Anthropologie, that continued this look. While I may be a bit partial to this store, I can also see it offers soft colors with warm decorations. Not only did it succeed in this feeling with its lighting, but it seemed to fit in in this area of the Spectrum. (though my picture doesn't do it justice.)
I will say, however, See's Candies stood out to me and not in a good way. The harsh cool white lighting with little color didn't invite me to come in for candies or chocolates. While I saw the designer may be going for clean, fresh, modern looking, it looked uninviting. In addition, it seemed to not fit in with the surrounding stores that displayed warm looks.
This was definitely an interesting exercise to see realize why there have been certain stores I hadn't even noticed while others I've gravitated to. This had me looking at lighting in a stylistic way for stores instead of artistic ways for the stage.
Nice evaluation of the Spectrum. I completely agree about Sees, and it is interesting to see people gravitate towards certain stores and not others not even knowing how much impact the lighting is having on them :)
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